Project Brief: Branding Document, Flyer and Advert

The Army Widows’ Association (AWA) was formed by widows in 2004. They are a volunteer-run Organisation and Charity, whose aim is to offer comfort, support and friendship to the widows and widowers of service men and women.
AWA aims to offer help on your terms when you need it and know that despite all the love and support from family and friends, widows/widowers can feel very alone. All the members have lost their husbands, wives or partners, under a variety of different circumstances, and are able to offer support and sympathy to those who have been recently widowed.
The Association is totally independent and run by our members, although it does work closely with the MOD and the Army Welfare Policy Branch.
The AWA has received support from the Army Benevolent Fund, and are in contact with many other service-related charities.

Starting Out On Paper
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Building the Brand
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